RENOSY 's first uniform in collaboration with the custom-made brand "KASHIYAMA" will be worn from February 1st.

January 21, 2021

Strengthening RENOSY brand even in real life

MODERN TAILOR is a custom-made set-up with excellent functionality for next-generation businessmen in the order-made brand “KASHIYAMA” developed by Onward Personal Style Co., Ltd., a member of the Onward Group. ”, we created an original set-up suit as RENOSY ’s first uniform. This uniform will be worn by RENOSY agents from February 1st.

[Points of this case]

  1. RENOSY 's first agent uniform to promote DX in real estate transactions

  2. In collaboration with KASHIYAMA, it corresponds to the new definition of business wear in the new normal era, "Digi-Caji" (*1).

  3. Strengthen RENOSY 's customer experience and brand in both real and tech

◆ Overview

RENOSY, which makes housing search and asset management easier, offers a comprehensive service from searching for properties on the Internet to contracts and management using technology. We provide one-stop services related to housing such as “buying,” “selling,” “renting,” and “investing.”

Against the backdrop of rapid digital transformation (DX) and work style reforms in response to the new coronavirus, while transactions are moving online in the real estate industry, “real” contact points in customer experience are once again being emphasized. increase. In this situation, RENOSY has produced the first uniform for agents in order to further strengthen the customer experience and brand in both real and tech.

As a feature, the brand color orange, which is also used on the RENOSY website, is used as an accent to create a visual sense of unity between the online and offline customer experiences. In addition, in order to respond to online business negotiations, which currently account for about 70% (*2) of business negotiations, we have made it compatible with casual wear "Digi-Caji (*1)" that gives a proper impression even on a digital screen.

Through this new uniform, we will further strengthen the real brand value of RENOSY, which promotes DX in real estate transactions, and promote the realization of customer experiences with higher added value.

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