regardless of means,
Contribute to business from all angles

Public Relations New Graduate Joined (2018)

Hanae Kondo

I heard something like this

  • ・What is your background?

  • ・ Why did you decide to join GA?

  • ・ What is your current job?

  • ・ What are your future goals?

I absolutely hated the real estate industry.

Due to my parents' work, I moved a lot, and I had good communication skills from an early age. Schools and living environments change all the time, so rather than acting or making decisions according to the opinions of those around me, I have lived a life where I valued communicating my opinions clearly, thinking, deciding, and acting for myself. rice field.

Before I entered university, my father passed away. Even though I feel uneasy about my future career and life, I don't want to give up on something because of my environment. Among them, in order to maximize the experience I could gain, I spent my student life using my body and mind to the fullest in order to set priorities and work efficiently and enjoyably.

I first learned about the existence of GA technologies Co., Ltd. when I was job hunting. In addition to following the company's mission, there were many employees who could talk about their own life plans. On the other hand, not only have I moved many times, but my parents rented out their own house, so I grew up in an environment close to real estate transactions. I had witnessed the analogueness of the real estate industry and the inconvenience of the experience so much that I thought, "I don't want to work in the real estate industry alone!" However, GA technologies Co., Ltd. is a company that is trying to solve such inconveniences of real estate with the power of technology. I decided to join the company because I came to feel that "a life that changes the 'inconvenience of being analog' that I have experienced firsthand is not bad."

PR and as a copywriter

As a public relations representative for the Internet real estate service "RENOSY", I am working to spread the appeal of the service. For example, when we start providing a new service, we will send out information to various stakeholders such as the media, shareholders, customers, and employees. In addition, when we receive requests for interviews from media such as television and newspapers, we act as an intermediary between the media and the site and provide information according to the theme. I also create content for internal newsletters that encourage interaction between employees and group companies, and write articles that communicate GA's culture and corporate culture to job seekers for owned media.

In addition to these representative public relations tasks, the Communication Design Center to which I belong has a mission of contributing to business through the power of communication, so it is characterized by being blessed with various work opportunities. In fact, my role is not only public relations, but also as a copywriter, and I sometimes propose naming and branding strategies for new services and new companies. It's attractive to be able to contribute to the business from various angles, regardless of the means.

Thoughts behind the naming of the new service

This is the name of the real estate management plan "NEO Income" provided by RENOSY.

The GA Group is a company that aims to use technology to solve the inconvenience caused by being analog, but in an industry with many laws and regulations, such as real estate transactions, there are issues that technology cannot solve. “NEO Income” is the industry's first service that solves the sublease and masterlease problems caused by industry structure and legal restrictions.

In order to bring this service to the world, a large number of people, mainly in the back office including legal affairs, but also in sales and real estate management, pooled their wisdom and made various adjustments. When deciding on the name, I was conscious of not only the nuance of being the first in the industry, but also a name that many people would know, so that everyone involved could be proud of it. As a copywriter, it was the first time my proposal was adopted within the company, and it is a very memorable one.

I want to make the members' dreams come true this time

Since joining GA technologies Co., Ltd., I have experienced many challenges and learned skills that will contribute to my business, such as writing, video production, and copywriting. As a player, I have taken responsibility and worked on the task at hand, but from this year I will take on the challenge of management as a new chief. I would like to focus on having an organizational perspective rather than an individual perspective. I was originally interested in a career in management, and my boss advised me that it would be too late to study after becoming a manager, so I started to give input in my own way. However, nothing beats real experience, and I face challenges every day.

GA technologies Co., Ltd. has now grown into a mega-venture, but when I joined the company, it had just over 100 employees. Until then, there had been no new graduates assigned to public relations, and it was an unprecedented career. That is why I would like to support many GA members through their work so that they can take on new challenges and achieve their dreams.

* This article is based on information at the time of the interview. Please note that it may differ from the latest information.

Public Relations New Graduate Joined (2018)

Hanae Kondo

After graduating from university, joined GA technologies Co., Ltd. as a new graduate in 2018. At the Communication Design Center, he was in charge of launching owned media and the DX brand project. Currently involved in the planning and implementation of internal and external communication strategies as a PR and copywriter.

New Graduate

New graduate employee interview

list